The World’s First China Trademark Blog

Finding the Perfect Waves for Your Brands

Crossing linguistic, cultural and experience gap with seamless simplicity.

Words From Our Clients...

“Truly superb presentation… one of the very best and clearest presentations I’ve seen from PLI or elsewhere” – PLI One Hour Briefing 7/13/2017

No more late night or early morning calls. No more confusion caused by or lost in translation. Expert at your fingertips.

Latest China Trademark Articles

Demand letter from Beijing about the Chinese FONTS?

If you have not already, you or your client may soon receive a demand letter from China.  The demand letter is likely from a company named: “Beijing Founder” ( The essence of the letter? (Just in case you don’t read Chinese well or it’s not...

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Does Madrid really help to protect a brand in China?

Interesting topic - unless you are in the trademark world, you probably have no clue what the subject is about. But if you do, read on! I was invited to do a presentation with my awesome friend, Ashley Zito, about Madrid Filings last week. The audience was made up of...

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LAST WEEK IN CHINA is the first-ever blog dedicated to bringing China trademark HOT topics to the Western world on a regular basis. We believe sharing knowledge is the key – especially the accurate information along with analysis backed up by years of experience. This is why we’ve created this blog.

Frustration, confusion, anger – when it comes to branding in China, we have seen (and heard) it all. There is a need to understand exactly HOW the system works in China. There is also a need to articulate HOW these system differences would impact on Western companies operating or thinking to expand to China. China is no longer the wild West; it is the biggest market in the world.

We are a group of experienced U.S. and China attorneys with a collective 100 years of experience in China. You will get insight directly from attorneys who started practicing when China only had four IP law firms. More importantly, you will receive tips from the most experienced legal team who argue in the Chinese courts and setting influential precedents every day. We also have an “expert analysis” section where China’s policy makers, business veterans and sometimes even judges from the Beijing IP courts share their insight and observations.

Simply put, you get guidance directly from people influencing and making the branding decisions everyday in China.

LAST WEEK IN CHINA is a China Trademark Blog. We bring you talks, tips and tools to grow and protect your brands. We collect data, raw information, and statistics and turn them to insight and practical business tips.

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