China Trademark 101 – The Basics. Exactly how the Chinese trademark system differs from that in the Western World. The first to file system, the subclass analysis and the common law rights (or lack thereof). What are the key differences and how these differences impact business operation and branding strategies? This section will also involve discussions related to other IP areas such as unfair competition, copyright, design patent, and advertising law.
China Trademark Intermediate – The “Must-Knows” to protect a brand in China. This section will focus on HOT TOPICS such as “what is a well-known trademark in China?”, “does OEM use constitute an infringing trademark use in China?”, “how to protect the LOOK of my products?” and “what is a counterfeiting program and how does it work?” We will discuss the enforcement aspect of IP rights in China – the steps and the amount of monetary relief that can be REASONABLY expected. We will also include tips and policy updates on how to deal with routine counterfeiters, bad faith trademark squatters, and serial infringers.
China Trademark Advanced – The STRATEGY TALK. This section focuses on breaking news and landmark decisions. Why these updates matter and exactly how would they impact your business and brands? We will have expert analysis on recent landmark decisions such as “New Balance” and “Michael Jordan” and China Supreme Court’s take on these decisions. This section will also touch on “unusual” yet important topics such as how to protect the LOOK of products in China.